Astra

Introduction to Marketing Essentials

Lecture 1 Creating Customer Relationships and Value through Marketing Part 1

Lecture 2 Creating Customer Relationships and Value through Marketing Part 2

Lecture 3 Developing Successful Marketing and Organizational Strategies Part 1

Lecture 4 Developing Successful Marketing and Organizational Strategies Part 2

Lecture6 Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility Part 2

Lecture 7 Understanding Consumer Behavior Part 1

Lecture 8 Understanding Consumer Behavior Part 2

Lecture 9 Understanding Consumer Behavior Part 3

Lecture 10 Understanding Organizations as Customers Part 1

Lecture 11 Understanding Organizations as Customers Part 2

Lecture 12 Understanding and Reaching Global Consumers and Markets Part 1

Lecture 13 Understanding and Reaching Global Consumers and Markets Part 2

Lecture 14 Marketing Research_ From Customer Insights to Actions Part 1

Lecture 15 Marketing Research_ From Customer Insights to Actions Part 2

Lecture 16 Market Segmentation, Targeting, and Positioning Part 1

Lecture 17 Market Segmentation, Targeting, and Positioning Part 2 (1)

Lecture 19 Developing New Products and Services Part 1

Lecture 18 Market Segmentation, Targeting, and Positioning Part 3

Lecture 20 Developing New Products and Services Part 2

Lecture 21 Developing New Products and Services Part 3

Lecture 22 Managing Successful Products, Services, and Brands Part 1

Lecture 23 Managing Successful Products, Services, and Brands Part 2

Lecture 24 Managing Successful Products, Services, and Brands Part 3

Lecture 25 Pricing Products and Services Part 1

Lecture 27 Managing Marketing Channels and Supply Chains Part 1

Lecture 28 Managing Marketing Channels and Supply Chains Part 2

Lecture 26 Pricing Products and Services Part 2

Lecture 29 Retailing and Wholesaling Part 1

Lecture 30 Retailing and Wholesaling Part 2

Lecture 31 Integrated Marketing Communications and Direct Marketing Part 1 (1)

Lecture 32 Integrated Marketing Communications and Direct Marketing Part 2

Lecture 33 Advertising, Sales Promotion, and Public Relations Part 1

Lecture 34 Advertising, Sales Promotion, and Public Relations Part 2

Lecture 35 Using Social Media to Connect with Consumers Part 1

Lecture 36 Using Social Media to Connect with Consumers Part 2

Lecture 37 Personal Selling and Sales Management Part 1

Lecture 38 Personal Selling and Sales Management Part 2

Lecture 39 Implementing Interactive and Multichannel Marketing Part 1

Lecture 31 Integrated Marketing Communications and Direct Marketing Part 1

Lecture 40 Implementing Interactive and Multichannel Marketing Part 2