Course curriculum

  • 1

    Principles de Marketing

    • 1 Creating and Capturing Customer Value

    • 2 Analyzing the Marketing Environment

    • 3 Consumer Markets and Consumer Buyer Behavior

    • 4 Business Markets and Business Buying Behavior

    • 5 Marketing StrategyCreating Value for Target Customers

    • 6 Product, Services, and Branding Strategy

    • 7 New-Product Development and Product Life-Cycle Strategies

    • 8 Pricing Strategies

    • 9 Advertising and Public Relations