Course curriculum

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    New Chapter

    • Introduction to Buyer Behaviour

    • The Sales Funnel Model

    • Designing a Sales Force_480p

    • Managing the Sales Activity_480p

    • Sales Strategies and Distribution Channels_480p

    • Sales Strategies Achieving Strategic Advantage_480p

    • Sales Promotion Techniques Below the Line Promotion_480p

    • Key Factors Influencing Sales_480p

    • Executing a Sales Strategy

    • Sales Management Assessing Financial Performance_480p