Course curriculum

  • 1

    Chapter 1 : 7 Goals and 5 steps for building a Brand

    • Branding Course - Course Description

    • Chapter1

    • 7Goals+5steps for building a brand
  • 2

    Chapter 2 : What is branding ?

    • Chapter2

    • What is a brand
  • 3

    Chapter 3 : Brand Experience Process

    • Chapter3

    • Brand experience funnel

    • Assignment 1 - Brand Experience Process
  • 4

    Chapter 4 : Price Competition

    • Chapter4

    • Price competition

    • Article_ Price Competition VS Branding Strategy Case Study
  • 5

    Chapter 5 : Deciding Your Brand Type

    • Chapter 5

  • 6

    Chapter 6 : Designing your branding strategy

    • Chapter6

    • Competitive Analysis Worsksheet
  • 7

    Chapter 7 : Creating A Strong USP For A Specific Audience

    • Assignment_ Study A Brand Strategy

    • Customer Avatar Worsksheet

    • Unique selling proposition

    • Chapter7
  • 8

    Chapter 8 : Define your Brand and Mission

    • Chapter8
  • 9

    Chapter 9 : Communicate Trough A Meaningful Story

    • Chapter9

    • Assignment_ Define Your Brand USP, Mission And Story

    • Storytelling

    • Brand Vision Worsksheet
  • 10

    Chapter 10 : Understanding Consumer Desires And Needs

    • Chapter10
  • 11

    Chapter 11 : Creating A Strong Brand Personality

    • Chapter11
  • 12

    Chapter 12 : Brands Archetypes - 1.Innocent - 2.Explorer - 3.Sage

    • Chapter12

    • Human Desires+12Archetypes

    • Learn More
  • 13

    Chapter 13 : Brands Archetypes - 4.Hero - 5.Outlaw - 6.Caregiver

    • Chapter13

    • Learn More
  • 14

    Chapter 14 : Brands Archetypes _ 7.Magician - 8.Ruler - 9.Regular Brand

    • Chapter14

    • Learn More
  • 15

    Chapter 15 : Brands Archetypes -10. Creator - 11.Lover - 12.Jester

    • Chapter15

    • Learn More
  • 16

    Chapter 16 : The Art Of Logo Design And Colors

    • Visuals+photography

    • Chapter16
  • 17

    Chapter 17 : The Art Of Brands Photography

    • Chapter17

    • Assignment_ Design Your Brand Visuals
  • 18

    Chapter 18 : Putting It All Together _ Case Study - Honest Tea

    • Chapter18
  • 19

    Chapter 19 : 11 Core Principles For Creating Successful Brands

    • Chapter19

    • 12 guidelines for building a successful brand

    • Article_ What's next_ Tools And Facts For Online Marketing

    • Assignment_ You Are Hired
  • 20

    Chapter 20 : Congrats, You Made It To The End!

    • Chapter20
  • 21

    Annex

    • Read me first

    • How to build a robust brand vision, mission, values, and story

    • How to attract the right customers

    • How to build a likable brand

    • How to crush your Competition

    • How to sell your product to the right customers

    • How to find a profitable niche

    • How to design awesome brand visuals without being a designer

    • How to find the right products for your customers

    • How to use social media to grow your business

    • How to build effective marketing systems and generate sales

    • How to build a robust brand vision, mission, values, and story

    • How to design awesome brand visuals without being a designer

    • How to attract the right customer

    • How to build a likable brand

    • How to build effective marketing systems and generate sales

    • How to crush your competition

    • How to use social media to grow your business

    • How to find a profitable niche

    • How to sell your product to the right customers

    • How to find the right products for your customers