Astra

1 Business Strategy Ansoff Matrix

2 Business Strategy_ Kaplan & Norton's Balanced Scorecard

3 Marketing_ Segmentation - Targeting - Positioning

4 The Boston Matrix (Product Portfolio Management)

5 Motivation Theory_ Herzberg (Two-Factor Theory)

6 Bartlett & Ghoshal (Strategies for International Markets)

7 The Product Life Cycle Explained

8 Porter's Generic Strategies

9 Motivation Theory - Maslow's Hierarchy of Needs

10 Motivation Theory_ Taylor (Scientific Management)

11 SWOT Analysis

12 Lewin's Force Field Analysis Model

13 Leadership Styles_ Blake Mouton Managerial Grid

14 Bowman's Strategic Clock

15 Corporate Social Responsibility - Elkington's Triple Bottom Line

16 Leadership Styles_ Tannenbaum & Schmidt Continuum

17 Marketing_ Extended Marketing Mix (7P's)

18 Market Mapping_ the Market Positioning Map

19 Carroll's Corporate Social Responsibility Pyramid

20 The Experience Curve (Business Growth)

21Porter's Five Forces Model of Industry Competition

22 Hackman & Oldham's Job Characteristics Model

24 Charles Handy's Model of Organisational Culture

23 Greiner's Growth Model

25 Soft and Hard Approaches to Human Resource Management _HRM)

26 Kotter & Schlesinger - Four Causes of Resistance to Change

27 Kotter & Schlesinger - Six Methods of Overcoming Resistance to Change

28 Hofstede's Model of National Cultures

29 Stakeholders and Stakeholder Mapping